Guerlain – the traditional Parisian brand changes direction

The “Guerlain Jewel Box” should not look like a vehicle, yet still be flexible and mobile in terms of its handling.

The customer’s summary? “C’est fantastique, c’est parfait!”

In cooperation with the English roadshow partner agency IRM, JUMBO created a pavilion in a class of its own. Advice as well as beauty tips, make-up and perfumes will be on offer to interested customers in high-profile locations in the hearts of major cities. Real oak wood floors and high-pressure vapour lamps that come as close as possible to sunlight accentuate the show truck’s exclusive atmosphere.

  • SHARE:
  • WORKSPACE:
    ca. 80 m²
  • SET-UP TIME:
    ca. 60 min.
  • SUITABLE FOR:
    up to 60 people
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