One highlight of the campaign is the mobile melting Reichstag made from solid ice. The approximately 10-ton giant with dimensions of around 6 metres by 2 metres by 1 metre patrolled Berlin for two days on a JUMBOmobile, where it became lighter and lighter due to the outdoor temperatures. The campaign is being supported by the f3 Event GmbH agency. Massive media tools were used to support it.
And to mark the 2016 climate summit in Marrakesh/Morocco, the subject has been ramped up across all media channels.