The CityLiner model converted into a mobile fashion showroom, visited the editors of the fashion media from Hamburg to Munich and presented the clients’ spring/summer 2010 collections in truly extravagant style. With the collections from brands such as Kickers, Chipie, Fly London, Move On, Airwalk, Grotesque, Softclox and die kleine Fee on board, the vehicle offered a comprehensive insight into next summer’s fashion trends.
Innovation for the fashion industry
Gone are the days in which editors had to travel long distances to the showrooms to find out about new products. On the fashion tour, the showroom came to the editors. The collections were presented skilfully and in stylish surroundings directly to the publishing houses of Burda, Bauer, Jahreszeiten, Gruner & Jahr, MVG and Axel Springer. Inside the mobile showroom, the collections were showcased perfectly on indirectly-lit display walls and the editors were able to take a close look at each piece over a glass of sparkling wine. The joint project was very well received by the editors and both the vehicle, as well as this unusual service in general, created a lot of excitement. Here are just a few of the quotes from the editors:
Petra: “I’ve been in a mobile showroom before, but it was nowhere near as elegant as this one”.
Glamour: “A very, very successful performance”.
Bunte: “A great idea, and really comfortable for the editors”.
Instyle: “The mobile showroom looks really great; a fantastic idea”.
Jolie: “I love the way the pieces were presented on the walls. I’d love it at home too”.
Playboy: “Absolutely great. Keep it up!”