Mobile Training Center: How JUMBO Delivered Roadshow Success for Schlüter
HOW SCHLÜTER-SYSTEMS EXPORTED EXPERT KNOWLEDGE ACROSS 7 COUNTRIES MORE THAN 200 TIMES
In summary:
As an innovation leader for tile system solutions, Schlüter-Systems faced the challenge of efficiently transferring practical knowledge to professional partners across Europe. In just five months, JUMBO delivered a strategic, end-to-end solution: a 130 m² mobile training center based on a JUMBO SpaceLiner 4000. The result is a resounding success: with over 200 stops in seven countries, the training reach was massively expanded, positioning the brand as a key partner in addressing the skilled labor shortage and elevating the direct dialogue with trade professionals to a new level.
The Challenge: Making Knowledge Transfer an Experience
In skilled trades, practice is everything. For a premium manufacturer like Schlüter-Systems, first-class training for installers and dealers is a critical success factor. But how do you ensure that complex system solutions—from barrier-free bathrooms to large-format tile installations—are applied correctly across Europe? Stationary training centers generate high travel costs and consume valuable working time. Purely online formats cannot replace the hands-on experience of a real job site.
The goal was clear, as stated by the management, in the official press release for the tour’s launch:
“The personal dialogue with professionals from trade and retail is essential for us and cannot be replaced by anything. With the WorkBox, we can present our systems live and in full color, allowing us to best demonstrate their advantages.”
The JUMBO Solution: A Turnkey Academy on Wheels
JUMBO developed a tailor-made platform to meet this challenge:
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A Mobile Experience: Based on our flagship, the JUMBO SpaceLiner 4000, a two-story event location was created. The ground floor features an impressive showroom of over 70 m², while the upper floor houses a state-of-the-art training room for up to 30 people, perfect for B2B live marketing events.
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Maximum Flexibility: The product roadshow truck was designed for pan-European deployment, enabling it to be present at specialist dealers, trade fairs, and vocational schools to support talent development.
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Operational Excellence: With a setup time of less than 45 minutes, the entire unit is designed for maximum efficiency, a key factor for any successful roadshow.
The mobile training center.
The 70m² showroom with two pop-outs enabled the presentation of entire bathroom situations.
The Results: High Demand Confirms Success
The “WorkBox on Tour” was an immediate success. As reported by the trade magazine, demand was so high at the start of the tour in 2022 that numerous dates were quickly fully booked. This overwhelming response proves that JUMBO’s mobile training center perfectly met the needs of the target audience, enabling Schlüter-Systems to deliver effective, professional training and sustainably strengthen customer loyalty.
