Touch & Try – Olympus builds on the JUMBO SpaceLiner
Hire, test, get involved and win. We’re talking about the new Olympus PEN digital camera on the IndePENdent Tour through Germany.
The whole thing is packaged onto four axles in the mobile JUMBO unit with its outsized display table and lofty lounging corner.
“They’re snatching the cameras out of our hands”, reports one of the roadshow promoters from the events agency Vitamin-e, a little exhausted. The successful concept is underpinned by a huge “Shot by You” photo competition on social media.